JBL PORTABLES
#SUMMERPROOF
JBL has asked for a global social campaign to support and
promote the launch of its new line of portable products
- the Clip+ and Charge 2+, both water-resistant portable
speakers. The #Summerproof campaign was created to insert a bit of fun and humor while showcasing portability and the speaker’s water resistant feature. Drawing on pop culture, the portables were personified within cult summer movies such as Blue Lagoon, Splash, Wet Hot American Summer, Hot Tub Time Machine, and Jaws. While the campaign is ongoing, to date it has logged 3000+ likes across Facebook, Twitter, and Instagram.
JBL ON FACEBOOK To extend the reach of the #Summerproof campaign we worked with key influencers, proving that the portable J BL Clip+ and Charge2+ speakers are water resistant and rugged enough to survive any adventure you have this summer, especially those that involve water.
