HARMAN KARDON

MUSIC / LIFE

Harman Kardon’s “Music/Life” social platform was built to inspire rich experiences that maximize the emotional power of music. This was brought to life through brand-level social posts that highlight how elegant sound can complement a curated lifestyle. Then, working with Social Media artist/influencer Meagan Cignoli, we created a series of  Vine videos called "Better Sound in Six" that shares simple tips for making the most of your sound with Harman Kardon Wireless home speaker. Each component of the multi-platform #MusicLife social campaign has worked holistically to create a unifying message to music fans everywhere. Harman Kardon exceeded its goals, with 2.5X the average engagement for with the Harman Kardon brand and nearly 15,000 new followers over a two month period.