What Moves Us

Brand Stories

At a pivotal time for the Nissan brand we created a campaign that celebrated the very people who built it—the drivers.
Based on real Nissan owners, we highlighted how all of its drivers are moved in and out of their vehicles.

To show that we’re all the same in this desire to be moved, we uncovered the emotional stories of four Nissan drivers and the impact the brand has had in their lives. Then we had an actress known for her transformations take on the personas of each owner—none other than Emmy-nominated actress Joey King.

The result was surprisingly emotional work for a brand people don't know how to feel about.

PASSWORD: tmCreative