AKG

BUILT TO INSPIRE

Music serves as an inspiration for creativity, and AKG delivers that sound to the listener via the new AKG N90Q headphones. Designed by Quincy Jones and his daughter Kidada, the AKG N90Q are the first headphones to provide personalized sound for individual inspiration. For the launch, we created the AKG "Built To Inspire" docuseries, a campaign that brought musical inspiration directly to the target through social media. Featuring artists from Quincy Jones’s talented roster, we learned  how music inspires them, and how they hope their own music can inspire others.