VersA Village Experience
Nissan wanted to break away from the norm to reveal the all new 2020 Versa, a vehicle loaded with technology at an attainable price point. So we ditched the conventional autoshow reveal and created an equally democratized "VIP" experience. The beach lounge featured a motion reactive wall that turned body forms into sand, charging stations, a kaleidoscopic photo moment and petfluencer @DougthePug.
For the big reveal, we surprised fans at the Tortuga Music Festival with a pop up performance featuring country music star Kane Brown. The performance was teased through respective social channels including a backstage IG Takeover with Kane Brown and push notifications announced the surprise performance through the Tortuga app a half hour prior. The event far surpassed the standard vehicle reveal with 4+ Million earned media reach and 96 Million social media impressions.