KICKS SPOTIFY 'Keep it FRESH'
HOW FRESH ARE YOU?
Studies show that roughly 70% of people stop discovering new music by the age of 33. We're here to change that.
With its Nissan Intelligent Mobility Integration and BOSE headrest, music is a standout element in how the Nissan KICKS uses it’s technology to move people. We tapped into this passion by partnering with Spotify to create an experience that analyzes a users current profile to determine their “Fresh Score” and then delivers a hyper-focused playlist and visualizer with only the newest releases. We sought algorithms often ignored, to create a score based not on the most popular artists, but those who were emerging at the most rapid rate. By doing so, we flexed the boundaries of the Spotify platform to create the ultimate cutting-edge playlist, tapping into an innate sense of peer competition, and encouraging new discovery.