For the launch of Nissan's first ever KICKS crossover vehicle, we needed a social campaign that demonstrated its core technological features while speaking to the heart of its millennial driver. The Nissan KICKS' technology transcends a means of transportation. And it's not not just a part of your tech-infused lifestyle. It's the most exciting tech you own.

To prove this, we tapped into the Nissan KICKS spirit of self expression. We kept videos playful and succinct, utilizing AR graphics and transformative vehicle builds. Then we highlighted its dynamic styling and nimble performance, while showcasing Nissan Intelligent Mobility's seamless connectivity while driving.